As marketing professionals, you obviously understand the importance of reaching a global audience. Global marketing in multiple languages is not just a luxury, but a necessity for businesses looking to effectively communicate, expand their reach, and not only tap into new markets, but bring those markets to you.
Global markets are diverse and dynamic, with different languages, cultures, and buying behaviours. Translating your marketing materials into multiple languages ensures you can effectively communicate with prospective clients in their own language, creating a personalized and engaging experience that resonates with them on a deeper level.
Everyone loves Statistics! Check these out.
Whether you’re a healthcare organization focused on medical tourism, or a medical device manufacturer, these are some compelling facts about global markets and buying trends that highlight the significance of marketing in multiple languages:
- According to a study by Common Sense Advisory, 75% of consumers prefer to buy products in their native language.
- Research shows that 60% of online shoppers rarely or never buy from English-only websites.
- Localization and translation of marketing content can increase website conversion rates by up to 70%.
- Studies have found that 74% of consumers are more likely to repurchase from a brand that offers post-sales support in their native language.
These statistics clearly demonstrate the immense potential of marketing in multiple languages. By speaking directly to your target audience in their preferred or native language, you build trust, establish credibility, and ultimately drive more conversions and sales.
At 360 Smart Lingo, our team of language experts and creative professionals can help you craft compelling and culturally relevant content that resonates with your global audience. Whether it’s website localization, multilingual SEO, or translation of marketing collateral, we have the expertise to support your international marketing efforts.